The International Orienteering Federation (IOF) and O-Ringen have reached an agreement aimed at making O-Ringen a permanent part of the future World Cup in orienteering. The agreement is initially for the 2018 World Cup season, but also includes a letter of intent making O-Ringen a key partner in the World Cup consortium which the IOF is establishing.
To build the World Cup brand and consortium the IOF will cooperate with partners who believe in the value of a strong World Cup, are used to putting on high-quality events and are willing to participate both in the required longer-term investments and the returns which the World Cup can provide. Core values include providing athletes with a series of high quality competitions, improving athlete service and financial incentives and providing a consistent live media product across the entire series of events.
“The IOF recognizes that the orienteering World Cup needs to be strengthened”, says Tom Hollowell, IOF CEO. Through the creation of a commercial World Cup consortium the goal is to achieve consistent quality across the entire World Cup series of events, and add to the attractiveness of the World Cup for athletes, the media and the orienteering fan base. We are very pleased that O-Ringen has agreed to join this endeavor. O-Ringen is obviously one of the strongest global orienteering events and is a natural partner as we strengthen the World Cup.
“A lot of the world’s elite runners return to O-Ringen every year and we want to offer them competitive races, and give both them and the big audience at O-Ringen a world-class experience. The World Cup status in combination with our development of the Elite Tour at O-Ringen will achieve this”, says Henrik Boström O-Ringen AB CEO, adding: “Being able to take this step together with the IOF at O-Ringen Höga Kusten 2018 will both add competence and strengthen the Elite competitions.”
The 2018 World Cup will consist of three rounds. The first round will be held in Switzerland in combination with the European Orienteering Championships May 5-13, 2018. The second round will be O-Ringen Höga Kusten July 21-27 and the third and final round will be held in Østfold, Norway, preliminarily at the end of September 2018. The final round in Norway will be a pre-WOC event to the World Orienteering Championships to be held there in 2019. From 2019 and onwards the intention is that the World Cup will be held with 3 fixed rounds, one of them being O-Ringen.
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[Press release from the International Orienteering Federation 2016-07-27]