Friday, May 05, 2017

New IOF branding


The new International Orienteering Federation branding has been published. The branding consists of a brand book with guidelines, logos, a visual toolkit and several useful templates.

The new IOF branding has been made to simplify graphical work and to help spread a unified image of the IOF.The IOF branding is based on the fundamental values of orienteering and is developed to fulfil the aims of the IOF.

The most significant news are the new general Orienteering logo, the new discipline logos/symbols and the new World Cup logos. The other logos are unchanged but user guidelines are included in the IOF Brand Book. All the templates are new and besides useful templates for Word, Powerpoint, a cover page for official documents, a template for advertising roll ups and a letterhead, the IOF Brand Book also gives examples of designed materials.

The IOF Brand Book and new logos are found here: http://orienteering.org/resources/communication/.

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