The new International Orienteering
Federation branding has been published. The branding consists of a
brand book with guidelines, logos, a visual toolkit and several
useful templates.
The new IOF branding has been made to
simplify graphical work and to help spread a unified image of the
IOF.The IOF branding is based on the fundamental values of
orienteering and is developed to fulfil the aims of the IOF.
The most significant news are the new
general Orienteering logo, the new discipline logos/symbols and the
new World Cup logos. The other logos are unchanged but user
guidelines are included in the IOF Brand Book. All the templates are
new and besides useful templates for Word, Powerpoint, a cover page
for official documents, a template for advertising roll ups and a
letterhead, the IOF Brand Book also gives examples of designed
materials.
The IOF Brand Book and new logos are
found here: http://orienteering.org/resources/communication/.
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